Question #37
Reading: Reading 1 Multiple Regression
PDF File: Reading 1 Multiple Regression.pdf
Page: 17
Status: Unattempted
Correct Answer: A
Part of Context Group: Q37-40
First in Group
Shared Context
Question
In regard to their conversation about the regression equation:
Answer Choices:
A. Brent’s statement is correct; Johnson’s statement is incorrect
B. Brent’s statement is correct; Johnson’s statement is correct
C. Brent’s statement is incorrect; Johnson’s statement is correct
Explanation
Expected sales is the dependent variable in the equation, while expenditures for
marketing and salespeople are the independent variables. Therefore, a $1 million increase
in marketing expenditures will increase the dependent variable (expected sales) by $1.6
million. Brent's statement is incorrect.
Johnson's statement is correct. 12.6 is the intercept in the equation, which means that if all
independent variables are equal to zero, expected sales will be $12.6 million.