Question #38
Reading: Reading 22 Market-Based Valuation - Price and Enterprise Value Multiples
PDF File: Reading 22 Market-Based Valuation - Price and Enterprise Value Multiples.pdf
Page: 14
Status: Incorrect
Correct Answer: A
Your Answer: B
Part of Context Group: Q38-39
First in Group
Shared Context
Question
In relation to Arda, Struma, and Tundzha, Beyan should opt for: Arda Struma Tundzha
Answer Choices:
A. P/B norm P/E P/E
B. P/B norm P/E P/S
C. P/E P/S P/E
Explanation
Arda is in financial hardship, which probably means the company has very low or even
negative earnings rendering the P/E ratio meaningless.
Struma operates in a very cyclical industry so earnings normalization is necessary to take
into account the full impact of the business cycle. Taking the trailing price-to-sales ratio,
(i.e., most recent twelve-month sales) would either inflate or deflate the ratio for a cyclical
company depending on the stage of the cycle.
Tundzha has a very different cost structure relative to its peer group. This indicates that
the use of the price-to-sales ratio is not a good idea as that ratio completely ignores items
below the sales line (i.e., ignores cross-sectional differences in profitability).