Question #21

Reading: Reading 19 Equity Valuation - Applications and Processes

PDF File: Reading 19 Equity Valuation - Applications and Processes.pdf

Page: 8

Status: Correct

Correct Answer: A

Question
Financial Analyst Davey Jarvis, CFA, is evaluating Laura's Chocolates, Inc., which processes nut-based toffee for world-wide distribution. Which of the following steps is Jarvis most likely to take as part of the top-down valuation process?
Answer Choices:
A. Learn / understand the business
B. Perform momentum-based technical analysis
C. Evaluate price performance on an ongoing basis
Explanation
The valuation process consists of 5 steps: 1. Understanding the business. 2. Forecasting company performance. 3. Selecting a valuation model. 4. Complete the valuation. 5. Decision making.
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